I just finished a phone conversation with a client and she was curious about how much technical knowledge she needed in order to maintain her blog.  I asked her if she knew how to answer and write emails.  Her response was obviously, "Yes, who doesn’t know how to do that?"  This is the same question we will be hearing from people that want to get into business blogging.  The answer should be the same. It’s really that easy.

Many people fear that blogging is a double secret club one has to belong to and you must have a degree from MIT or Stanford to understand how to make it work.  I for one am the first to admit that I am the least technical person on our team.  I have to ask my partners what my password is half the time and the other half I can’t remember the URL to get into my blog to post an article about how to use marketing from an RSS feeder.  The irony of that is just ridiculous, but it is a fact I’m not necessarily proud to admit.

I’m not technical.  I never have been and I don’t pretend that I know how the back end of a blog works.  I don’t care how to make the dish but I enjoy eating it.  I too am afraid that if turned loose inside the inner workings of a blog or a server would somehow launch a nuclear attack on a foreign country not unlike the movie "War Games."  I try to explain this to my clients when they ask whether blogging is a difficulty endeavor.  My response?  "If I can do it anyone can do it."  Don’t think of blogging as a spooky thing.  Leave that up to campfire ghost stories and Halloween, go ahead and jump right in the water is fine!

Tags: corporate blogging, technical blogging, blog how to

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