Advertisers use bloggers in many different fashions. Most recently according to iMedia Connection, bloggers are being used to advertise “Focus-Ads” allowing consumers to interact with the sellers of products and goods.
The article refers to the power of bloggers and the influence they have.
…according to David Harris, e-business manager at American Suzuki. “We are in a new marketing environment that is based on consumer empowerment, and blogs are at the forefront of that movement,” said Harris in a recent press release. “Focus-Ads allow us to reach auto enthusiasts and gain valuable insight on how they perceive our products and the way we promote them.”
Now iis the time for bloggers in every niche to take advantage of the power they have and how that power is used is yet to be seen and yet to be tested.
[via MarketingVOXNews]
