Comments on: Black Friday–Are We Seeing The Demise of Blogging Networks? http://www.onebyonemedia.com/black-friday-are-we-seeing-the-demise-of-blogging-networks/ Connecting Businesses One By One Sat, 06 Mar 2010 17:46:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anne-Marie | The Write Spot http://www.onebyonemedia.com/black-friday-are-we-seeing-the-demise-of-blogging-networks/comment-page-1/#comment-60119 Anne-Marie | The Write Spot Fri, 01 Aug 2008 22:17:16 +0000 http://www.onebyonemedia.com/black-friday-are-we-seeing-the-demise-of-blogging-networks/#comment-60119 Jim, it's about having a great sales force. Bloggers on these networks (and I've been on two) are at the mercy of the management team's sales force. If they are good in signing up clients and making partnerships, bloggers benefit. And if you don't have traffic - and it is all about numbers and ROI, not influencer strategy - then it's impossible to get those high paying clients. It's the same with blog ad networks - if they're signing up good clients who are willing to pay high dollars per CPM, and the revenue share isn't too steep, then bloggers can make money. However, the average is $2-3/CPM and if it's higher that's because you're not allowed to have paid reviews and/or run ads from other sponsors. For small traffic bloggers like me, it's better to do it myself - find my own sponsors, solicit paid reviews, and work with ad networks that allow me to do both. And like Wendy Piersall of SparkPlugging says, Diversify your income. I speak, consult and teach, too. Jim, it’s about having a great sales force. Bloggers on these networks (and I’ve been on two) are at the mercy of the management team’s sales force. If they are good in signing up clients and making partnerships, bloggers benefit. And if you don’t have traffic – and it is all about numbers and ROI, not influencer strategy – then it’s impossible to get those high paying clients.

It’s the same with blog ad networks – if they’re signing up good clients who are willing to pay high dollars per CPM, and the revenue share isn’t too steep, then bloggers can make money. However, the average is $2-3/CPM and if it’s higher that’s because you’re not allowed to have paid reviews and/or run ads from other sponsors.

For small traffic bloggers like me, it’s better to do it myself – find my own sponsors, solicit paid reviews, and work with ad networks that allow me to do both. And like Wendy Piersall of SparkPlugging says, Diversify your income. I speak, consult and teach, too.

]]> By: Easton Ellsworth http://www.onebyonemedia.com/black-friday-are-we-seeing-the-demise-of-blogging-networks/comment-page-1/#comment-60118 Easton Ellsworth Thu, 31 Jul 2008 15:03:45 +0000 http://www.onebyonemedia.com/black-friday-are-we-seeing-the-demise-of-blogging-networks/#comment-60118 I'll miss Know More Media. We made business mistakes from time to time, sure, but we were always a happy, hard-working, honest bunch. I think blog networks can still work just fine. It may be that the way to go now is more niche, and more diversified in terms of how to monetize. So, not just ads, but products and services and memberships etc. In the end it's all about reaching people's minds and hearts and then letting them reach for their wallets of their own accord. I’ll miss Know More Media. We made business mistakes from time to time, sure, but we were always a happy, hard-working, honest bunch.

I think blog networks can still work just fine. It may be that the way to go now is more niche, and more diversified in terms of how to monetize. So, not just ads, but products and services and memberships etc.

In the end it’s all about reaching people’s minds and hearts and then letting them reach for their wallets of their own accord.

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