One By One Media Has HART

I woke up Thursday morning and had Haiti on my mind.  As I fed the kids their breakfast and started getting ready for my day, I saw on the news picture of children suffering in the damage of the aftermath of the Haiti earthquake.  My heart shattered and I wanted to do something.  I felt helpless watching as families were destroyed, mothers and fathers were dead and children and others had no homes, no food and no water.  I had to do something.  I couldn’t stand by and watch more of the devastation without a way I felt I could lend a hand.

I had no way to provide monetary support.  I am not Bill Gates and my meager bank account was not enough.  I needed a better way to help.  What did I have that would be valuable enough to help those victims I was seeing?  I could think of only one thing, the help of many.  I know social media is powerful and I have seen how it works with other causes.  Not to discount the other causes and their value, but this is going to be seen as the single most devastating tragedy of our time.  I need to make it count and I needed to do it soon.

I reached out to a few friends I knew would help me and people I knew could.  I talked first to Chris Noble of Cause Media Group and his latest project at WhatGives.com.  After I gave him my 3 minute pitch, he said, “I’m in Jim.”  I know I can count on him to give his all and it was no surprise at his reaction but nonetheless appreciated.

I next reached my new friend Chris Murch of WS Radio. I met Chris at BlogWorld & New media Expo and we launched Blog World Expo Radio in Vegas at that event.   I was not sure whether Chris would be comfortable with my idea, but he quickly laid that issue to rest when he said “We can make that happen.”

The result? Haitian Assistance Relief Telethon

I wanted to make an impact that meant more than my $5 donation or even a $500 amount.  I wanted to go big and prove what I already know, you get a community together behind something and good will come of it.

You can watch along with Ustream as well as listening to it live.  We are using the hashtag of #HART in all of our Tweets and you can follow along there as well.

I would love to ask you for your support as we try to make an impact of the lives of those suffering in Haiti. If I can only help one child it will be enough, but showing a impoverished nation of children that we care about their pain and hurt and we want to comfort them might make a difference.

Trust Is A Business Virtue

trustTrust. The word is bantered around in many relationships and it has a home in business as well as that puppy love crush you had in the 4th grade. Business can thrive when people trust each other. Not only in the relationships between businesses and their customers, but in the relationships you also have with the people you work with behind the scenes. I make it a point not to do anything that will make me mistrusted by the people that deal with me.  Generally speaking, what you see is what you get.  I try to be Genuine as the moniker on my twitter account reveals.

Customers trust that their needs will be met and that what they have paid for in your product or services is what you are providing. There have been a number of times that I have reduced my fees based on poor performance. Something that was unforeseen or a part of what was promised occurred differently and we work with the client accordingly.  They trust us to get the work done.

You also have to trust the people that are in the trenches with you on a day-to-day basis. They are working hard to make you a success and in turn you have to earn their trust by making sure they have all they need to perform their jobs and they can trust you will hold your end of the relationship as well by paying them and keeping that part of the program stress free.  Trust is an issue that we all need to keep in mind when doing business.  When you say trust me, can we?

Happy New Year!

From all of us at One By One Media to all of you, Happy New Year! 

We sincerely hope that 2010 is your best year yet!

Twitter Losing Trust

twitter_logoI was going through my feeds last night and funneling all of my reads as I tend to do in the evenings and sharing some of what I found to be interesting to my community through Twitter.  This is becoming more and more of a habit with me as I tend to pour through a lot of data.  What I think might be of interest to my followers I share.  I am generous that way.  Actually it is part of my overall plan to let the blogosphere and other platforms know that I exist—I network therefore I am.  I see a t-shirt in the makings here.

As I approached the 11:00 pm hour I noticed that my Tweetdeck was acting up.  I am the type that wants everything just to work.  I don’t care about the Internet service and other stuff I want it to work when I hit the power button.  The same thing goes for Twitter.  When I hit send and let everyone what is happening, I want it to work.  When it doesn’t I just chalk it up to another fail whale.  That is until today when I found out that Twitter was hacked.  Not  hacked by a 13 year old kid in his parents basement but by the “Iranian Cyber Army”.  Excuse me?  I was just watching a Leo Laporte show about Cyber Warefare and making fun of it actually on Twitter, but now I read that headline on TechCrunch.  You can see the rest of the coverage on Techmeme.

Twitter is starting to lose my trust.  Is this what we are going to expect out of Twitter’s future?  There has been numerous Phishing problems with Twitter and there are many other incidents just this year of them getting hacked and Google documents being obtained.  I am losing trust for Twitter quickly.  I hope they will learn from the recent attack and work on making adjustments.  Do you trust Twitter?  I’m not sure I would give them my user and password for…. Ooops!  [Runs to change password again]  I am clearly not trusting the Twitter world at present.

Just What We Need…A Twitter Song!

I think I have seen it all or in this case heard it all and then they come out with a Twitter song! This is awesome!

Dust Off Your Blog and Fix Your Foundation

I have been keeping ahead of the game of new and shiny objects by trying out the latest and greatest in tools that can be used for social media programs at companies. I have always come back to the main point of view as it relates to tools that work.  I was reading a recent blog post by David Armano related to this very idea.  David states better than I can about dusting off some of the old tools before trying out new and shiny ones:

Your Blog(s): Your company is blogging. Congratulations. Is anyone listening? Blogging was the bright and shiny object of 2006-2008 and many companies found out just how hard it is to do well. Good blogging provides value. It is interesting and generates a healthy amount of comments and conversation which in turn generates a good dose of Google juice. It’s also terribly difficult to sustain. It requires cultural shifts within an organization, and has to be prioritized (read: made part of someone’s job). Frankly, I rarely see outstanding examples of a good company blog. That doesn’t mean it’s not worth doing (if it makes sense strategically), but doing it well is another story.

Many companies have still not taken on blogging as a tool that will work for them.  They have gone straight to Twitter or Facebook fan pages or none of the above as yet.  I am of the camp that blogs are a place to start, and a place to start a social media foundation.  I am dusting off the blog here and trying myself to get back into the swing of blogging for business.  This is the message I mention in most conversations.  Is you blog dusty?  Perhaps a little cleaning is in order and some attention given. Then you can go off to find a new and shiny tool.

Tags: , , Bloggers For Hire, ,

Preaching From The Social Media Pulpit

I have been preaching about blogging for a long time.  I have been an evangelist and telling companies that they had to blog more they had to have a place for people to "join the conversation" and making it possible for them to connect with their customers.  Like some of the preachers of the past, I am my own worst sinner apparently.  I was reminded by people in my company that I am the worst person in the world to tell companies that they are not blogging enough or that they are not doing it right.

I am preaching from the pulpit so to speak and I am preaching to the choir perhaps, but I need to update more often here.  I am trying to get more and more content on here and those that are slinging arrows at me the most may be asked to also contribute now and then to what we are doing at One By One Media and Bloggers For Hire.  I am also on Twitter quite a bit, and I am trying out Posterous, and I am about to start Social Mediasphere TV again.  Of course, you can always come and hear what we are doing at our new radio show at Blog World Expo Radio.

Now that BlogWorld & New Media Expo is over for 2009 I have a few minutes I can breathe, and I will be using that time to try to be more involved here rather than out on the road or on the phone trying to convert the latest in small medium or large business to jumping into the social media pool.  I guess I am like that life guard that actually never swims!

Photo via LeMonde1

Tags: One By One Media, Bloggers For Hire, Twitter, Posterous, Social Mediasphere TV, Blog World Expo Radio, , ,

The Social Media Revolution

I am behind the times on this one but I wanted to get it on my site to refer to it later.  This is a great video and worth the watch.

Some of the information in this video is already obsolete.  Social Media is moving at a rate that none of us can keep up with, and I for one sometimes must take a step back to look at the big picture to keep up with the rate of growth.

The Blogger Protection and Google

This is a great discussion on CNN about the outing of the blogger.  I may have to add to this discussion further.

Sponsored Status? Not Facebook

I have been a follower of the sponsored conversations and sponsored tweets and the sponsored anything for a while now and I intend to keep on top of it because it does have somewhat of a effect on my business model although indirect. TechCrunch talks about banning sponsored status updates from their application.  This will take on quite a white hat look in many of the purists’ eyes, but in my eyes if seems to be a horse of a different color.  As a social media consultant I always talk about the metrics and ROI of using some of these tools, and the business model given today’s idea of return does not have much spark as it relates to sponsored status updates on Facebook. 

For the most part, sponsored conversations or updates or tweets or whatever the case is mostly about reach.  Part of that reach and probably what is most important to advertisers and brands is the amount of eyeballs.  Let’s face it, they are not banging my door down to put up banner ads here as I am not getting the reach they require, and that is exactly why Facebook’s idea of banning the practice of sponsored updates is sort of a moot point.

With the limits they have on "friends" there will never be the huge amount of eyeballs that brands and media buyers are looking for in a property.  My Facebook page will only ever have 5000 friends at the most.  That is not what they want.  They are looking for the biggest bang for their buck.  I do understand and argue that its not about the number of followers it is about the number of conversions, or how or who you influence, but that thinking has not reached the heads of the people that are signing the checks.  I think if I were to ask Ted Murphy the best way to sell the sponsored conversations it would be about your number of page views over the number of cool people you know. 

I think this has to do with a preemptive strike and more about what they have for plans down the road.  I do think however that with the addition of FriendFeed now in their crown jewels, it may also be a tell of what they have in store for a plan to for future looks of their new acquired service. As the FTC becomes involved and we see more and more of a crackdown these types of maneuvers will be quickly reversed or adopted but I applaud Facebook for taking a stand in this part of the controversy.

UPDATE:  I forgot to mention something I thought I should get into this post.  With the banning of sponsored conversations this also make it difficult to cross pollinate all of your networks with a sponsored post which in turn keeps the walled garden feel to Facebook which I think also helps their business plan.  Keeping third party applications from sending out a mass tweet/update/status message to all of your "friends" at once makes it also difficult.

Tags: , , Sponsored Status, Sponsored Conversations, , , ,