A Product Problem is Great Blog Fodder

One of our clients have a great communication tool in their hands with a contact page on their blog.  Many people that have purchased their product can come and get information about the products they sell and the industry news and information about the company.  In this particular case, a consumer had a problem with their product after purchase.  They found the blog on the company website or through a search engine, and used the contact page on the blog.  They could have also used the comment section of the blog as well, but chose to use the contact form.  They explained their problem in the contact page and the blogger was able to immediately help them connect with the proper person to correct their problem or to allow an exchange of the product if necessary.  This all seems very common in many cases, but it also provides a great opportunity to show other consumers that you are on top of customer concerns and work hard to resolve their problems if needed. This scenario offered a chance to post an article about the product problem, the reporting of the problem, and any resolution that has occurred as a result.  This allows other customers to find perhaps the same problem and use the same process for resolution.  A blog can also serve as a great customer service tool, and the resulting service can be used for some very important blog fodder.

[photo by Customers Rock]

Sphere It