You are here: Home / 2006 / Archives for October 2006

Blog Business Summit Not Just a Conference But Blogger Networking

October 30, 2006 By 1 Comment

The money I spent on attendance and as a Silver Sponsor for the Blog Business Summit was more than worth it and I would recommend that if you had reservations about sponsoring the event, let me be the one to tell you it’s one of the best business decisions I’ve made this year, and I have made quite a few of them.  Some good, some bad.  This is certainly one of the best.  Seen below is a picture of (left to right) Me, Jon Bucolla of Greenpoint Technologies and Matt Mullenweg of WordPress.  We had the please of being on the same private jet from wine country back to Seattle.  Yes, and what  private jet it was! Just see their portfolio.

Teresa has a number of photographs of her pictures of all the fun after the conference.

I was able to see some old friends and make some new ones, all of them gracious with their time and always there to give advice, criticism, the constructive kind, and they all showed the passion I showed for blogging.

Tags: Jon Bucolla, , Jim Turner, Greenpoint Technologies, , Blog Business Summit, Teresa Valdez Klein

Powered by Qumana

Filed Under: Advertising, Blog Platforms, Blog Revenue, Blog Tools, Bloggers and Blogs, Bloggers For Hire, Blogging News, Client Sites, Corporate Blogs, Findability, Marketing, Media, Miscellaneous, Services, The Site

John Battelle Gives Me Sage Advice At The Blog Business Summit

October 27, 2006 By 1 Comment

As I sat checking my email and waiting for the next session, I notice John Battelle sitting in front of me running through his email and apparently some feeds. I struck up a conversation, and he was mentioning that he had just written a post about Google and their change in the requirements of their sales force. Apparently from a good source of John’s, Google has lowered their standards for hiring salespeople, from the previous 3.0 GPA to a lesser amount. It appears that smart people don’t belong in the sales arena. I asked John whether he would give me an exclusive statement regarding his requirements for salespeople. His statement was a saying from his own head of sales, Chas Edwards:

"It aint rocket science what I do."

With a facetious chuckle I said, "yeah he sounds brilliant, now give me your real position." Then he said basically replied with a sheepish grin:

"I don’t pay them to sell smart, I pay them to sell lots."

See this is exactly the reason that John is where he is today and why I’m where I am today. When I reach my goal, I can look back and tell my followers, "As the great John Battelle said…" Thanks John!

Tags: , , Chas Edwards,

Ads by AdGenta.com

Filed Under: Advertising, Blog Revenue, Bloggers and Blogs, Bloggers For Hire, Blogging News, Corporate Blogs, Marketing, Media

Getting and Keeping People Informed: Collaborative Intelligence

October 27, 2006 By Leave a Comment

Tris Hussey, Scott Goldblatt and I have been speaking about RSS feeds and how we can provide our clients and customers with a competitive advantage in online intelligence through web feeds. At the Blog Business Summit today we may have found and answer through the breakfast host Attensa, and their Director of Marketing, Scott Niesen. This company is shouting from the mountain top what we want to provide our clients and a message we stand behind:

The RIGHT info; to the RIGHT people; at the RIGHT time.

Giving our client’s an edge up on the competition is something we strive for in addition to providing a marketing and strategy through the use of blogs. Some of the buzz phrases used in the presentation, and phrases that we had in our discussions include:

  • Competitive Intelligence
  • Brand Monitoring
  • Early Warning System
  • Preemptive Strikes of Information
  • Attention Metrics
  • Information Conduits
  • Influencers

These will be some of the buzz phrases used by marketers and PR professionals, and you will be hearing them in boardrooms and cube farms across forward thinking businesses. We hav a strategy for using companies like Attensa to its full potential, and we can leverage this power to make you number one in your niche in online marketing and you strategy to compete in the online world. We are excited to show you how to have a competitive advantage.

Tags: Attensa, Scott Niesen, , BBS06, Tris Hussey, Scott Goldblatt, , , One By One Media, Bloggers For Hire

Ads by AdGenta.com

Filed Under: Advertising, Blog Tools, Bloggers For Hire, Blogs and PR, Corporate Blogs, Findability, Marketing, Media, Partnerships, Search Engine Optimization, Services

Blog Business Summit Here We Come

October 23, 2006 By 1 Comment

This was a last minute decision on our part but we will be attending the Blog Business Summit in Seattle from October 25, 27, 2006 in Seattle, Washington. We intend to meet as many people as possible there and possibly meet some old friends and people that evangelize blogging as we do. Please come look us up if you have the chance we will be the one with a smile and eager to speak to you about Bloggers For Hire and what our company offers to businesses and their blogging campaigns! Tags: Blog Business Summit, Bloggers For Hire, e, one by one media, Jim Turner, Scott Goldblatt

Ads by AdGenta.com

Powered by Qumana

Filed Under: Advertising, Blog Revenue, Blog Tools, Bloggers and Blogs, Bloggers For Hire, Blogging News, Blogs and Politics, Blogs and PR, Client Sites, Companies Needing Blogs, Corporate Blogs, Findability, Marketing, Media, Search Engine Optimization, Services, The Site

Blogging Catching on in Reno

October 11, 2006 By 1 Comment

Pat Patera of the The Northern Nevada Business Weekly published her article on the blogging presentation she attended while I was speaking in Reno last month. When I spoke to her on the phone later in the week, she indicated that Reno is a few years behind on the learning curve of blogging and the marketing being used with blogs and the Internet. It seems that they are on the right track now as some of the people are beginning to stand up and take notice of those that are already embracing the use of blogs in business.

On another note, I haven’t forgotten the guys over at Twelve Horses that so graciously talked blogging with me after the presentation. I could have talked with Josh Kenzer and Robert Payne the rest of the evening about blogging. They are as truly passionate about blogging an podcasting as anyone, and they are the experts to see in Northern Nevada if you are wanting to get your business on the right track with a blogging campaign. Their interview of me can be downloaded or listened to at their podcast blog.

Thanks again for the great hospitality from The Reno Chapter of the American Marketing Association, and a special thanks to Judith Hepburn of Miller Heiman.

Tags: , Pat Patera, Reno AMA, Twelve Horses, Josh Kenzer Robert Payne, Judith Hepburn, , , , blog presentation

Ads by AdGenta.com

Powered by Qumana

Filed Under: Blogging News, Marketing, Media, Services

The Weil Manifesto

October 10, 2006 By Leave a Comment

debbieweil.jpgA manifesto is a public declaration of a position. We now have a public declaration about business blogging from Debbie Weil, author of the popular book, “The Corporate Blogging Book.” She is by far one of the most influential business consultants on the planet so when she talks people listen (yes, I stole that line).

The Weil Manifesto:

The Inflection Point of Corporate Blogging

- Blogs and other social media tools are here to stay

- Blogs are just next-generation Web sites

- The social media tools (RSS, blogs, podcasts, videocasts, wikis, etc.) can be used effectively by any company, large or small, B2C or B2B

- They symbolize community, conversation, mutual respect between users and an ethos of sharing

- These tools are more powerful at informing/influencing/persuading than most traditional forms of marketing, advertising and corporate communications

- They help you get found online

- If you can’t be found, you don’t exist

Conclusion: This isn’t optional

You gotta start using blogs, podcasts, online video, etc. today!

The last two points are what most companies should take to heart and apply immediately. Can you find your company online? How did you find it? Was it on page 1 of Google? Was it on page 2? Does your business even exist? How quickly can your customer find you? These are important questions to answer, and the answer lies within an inexpensive marketing tool called a blog. I’m signing on to the Weil Manifesto and shouting it as loud as possible. Don’t be late, now is your opportunity to join the early adopters and get in on the ground floor. Your competition is contemplating the tool, so beat them to the punch.

Filed Under: Advertising, Blog Consulting, Blog Tools, Bloggers and Blogs, Blogging Books, Blogs and PR, Business Blogging, Companies Needing Blogs, Corporate Blogs, Findability, Marketing, Search Engine Optimization

Blogging Is Like Halloween, It’s Spooky

October 9, 2006 By Leave a Comment

I just finished a phone conversation with a client and she was curious about how much technical knowledge she needed in order to maintain her blog.  I asked her if she knew how to answer and write emails.  Her response was obviously, "Yes, who doesn’t know how to do that?"  This is the same question we will be hearing from people that want to get into business blogging.  The answer should be the same. It’s really that easy.

Many people fear that blogging is a double secret club one has to belong to and you must have a degree from MIT or Stanford to understand how to make it work.  I for one am the first to admit that I am the least technical person on our team.  I have to ask my partners what my password is half the time and the other half I can’t remember the URL to get into my blog to post an article about how to use marketing from an RSS feeder.  The irony of that is just ridiculous, but it is a fact I’m not necessarily proud to admit.

I’m not technical.  I never have been and I don’t pretend that I know how the back end of a blog works.  I don’t care how to make the dish but I enjoy eating it.  I too am afraid that if turned loose inside the inner workings of a blog or a server would somehow launch a nuclear attack on a foreign country not unlike the movie "War Games."  I try to explain this to my clients when they ask whether blogging is a difficulty endeavor.  My response?  "If I can do it anyone can do it."  Don’t think of blogging as a spooky thing.  Leave that up to campfire ghost stories and Halloween, go ahead and jump right in the water is fine!

Tags: , technical blogging,

Ads by AdGenta.com

Powered by Qumana

Filed Under: Blog Platforms, Blog Tools, Corporate Blogs, Services, The Site

b5.media Gets Funding of $2M(US)

October 4, 2006 By Leave a Comment

This is great news for some of my friends and colleagues well at least I would hope it’s good news. I read today where b5.media has secured financing for $2M from Brightspark and Rick Segal at J. L. Albright Venture Partners. I’m very proud of their efforts as I know that Jeremy, Duncan, Darren and Shai along with their team have done a great job with all of the work they have done. My hat is off to them and of course I think I’ll send that bill to them now! I kid, good luck guys!

Tags: , , , , Shai Coggins, Rick Segal, JL Albright Venture Partners, Brightspark, ,

Ads by AdGenta.com

Powered by Qumana

Filed Under: Blog Revenue, Bloggers and Blogs, Corporate Blogs, Marketing, Media, Partnerships

You Gotta Be Shipping Me!

October 2, 2006 By Leave a Comment

Our most recent client understands the power of blogging.  Freight and Shipping, Inc., is a shipping company that wanted to differentiate themselves from their competition.  We were able to show them how to use a blog to allow them to communicate their message and to open the conversation with their clients.  They are also more able to increase their search rankings through the use of their blog, and they have a new way of driving traffic to their retail site.  This is truly a company looking ahead to the future and how they can distance themselves from the rest of the competition.

Filed Under: Blog Consulting, Bloggers and Blogs, Bloggers For Hire, Blogs and PR, Business Blogging, Client Sites, Corporate Blogs, Findability, Marketing, Professional Blogging, Services